Our Story

Meet the family behind Crue Bean:

Hi, I’m Makenzie - Welcome to Crue Bean!

A little background: My husband, Zach, and I have been together since 2011, college sweethearts. We got married in 2020 and knew we wanted to start a family right away. Unfortunately for us we were diagnosed with unexplained infertility in 2021, but with the help of our fertility clinic our miracle babe, Crue, was born in June of this year.

Why the name Crue Bean? Obviously, Crue for our baby boy, but Bean comes from our first ultrasound at 6 weeks. At that time they still look like an itty bitty bean. From that moment on we only referred to him as “Little Bean”, and still do to this day.

When we found out Crue was a boy, I went on a hunt to finally be able to fill our nursery closet with cute little outfits, but found it was so hard to find anything that didn’t have a very boyish pattern or theme. Nothing that was just basic and timeless.. and didn’t cost an arm and a leg. This sparked an idea to start my own brand. However, busy with getting all the things ready for baby, I threw that thought into my phone note app and forgot about it. Until now, a year later, I’m bringing it into fruition.

Why now? Because 12 weeks of maternity leave was not enough, I’m ready to build something for myself and create a life where I can spend time with my little babe and run a business of my own - two things I enjoy and find meaning in.

With that said, I want to use Crue Bean to bring you and others quality clothing that you will want to continue to put your littles in time and time again. Think bamboos, comfy sets, everyday basics- things that littles can be comfortable in, things that make sense for infants and toddlers to wear.

So, welcome to Crue Bean, a baby boutique that creates cohesive and timeless collections for your little!